Understanding how to measure brand awareness has become a critical aspect of any app’s success. Think about how you remember a brand, Is it the logo, a catchy tagline, or an appealing brand icon? You will realize, it is not just one specific thing but depends on how you resonate with the brand. This familiarity with the brand grows from past experiences. It is fostered through brand awareness campaigns to make the brand stand out and increase brand visibility, awareness, and recognition. Studies show that 89% of experienced marketers recognize the crucial importance of brand awareness. Therefore, you must know how to build, measure, and keep track of brands through marketing campaigns to ensure your mobile app’s success.In this blog, we are going to discuss the fundamentals of mobile app brand awareness and understand various metrics essential for understanding how to measure brand awareness. Additionally, we will discuss strategies, marketing efforts, challenges, and future trends associated with measuring market brand awareness.Table of Content Mobile App Brand Awareness: Definition How to Measure Mobile App Brand Awareness 5 Key Metrics to Measure Brand Awareness of Mobile App 4 Strategies to Increase Mobile App Brand Awareness ConclusionMobile App Brand Awareness: DefinitionIn terms of mobile apps, brand awareness is how familiar a user is with your mobile app, i.e., the degree to which a user recognizes or recalls an app. It encompasses brand recognition, brand visibility, or brand recall through its unique name, logo, or unique selling point.Stages of Mobile App Brand AwarenessTo understand how to measure brand awareness through marketing campaigns or social media platforms like Facebook, we need to first thoroughly understand the different stages of mobile app brand awareness.The four stages are:Awareness: In this stage, the user first encounters your app. Here, the user has zero previous knowledge about your app. Recognition: In this stage, users begin to recognize your app’s name or logo when they encounter it. Recall: In this stage, users can recall your mobile app with its brand identity when prompted to link to previous experience. Top of mind:The final goal to reach in the mobile app brand awareness campaign is at this stage. Here, your app becomes the first choice that comes to users’ minds when they think about apps in the same category.
