A mobile app is developed to ease users’ lives and get maximum usage from them. But in case the app lacks the delight factor, it may struggle to create interest among its users. At present, gamification, personalized deals, etc., are some of the masterstrokes app-makers take, which result in more organic traffic, thereby, higher retention.Are you also bothered by a lack of consistent mobile app usage? Well, you are not the only one. Low retention is a common issue in almost all the apps at present. It s there is room for improvement in your app retention strategies, and some simple tweaks can reverse the effects by retaining your customers longer and getting repeat purchases from them. And you can fix this issue completely with smart app retention strategies!Experts believe that 20% retention accounts for 80% yearly profit of any company! And if you are struggling with your retention strategies on your mobile app, there is nothing to worry! We are here to guide you in the right direction – check it out!Table of Contents Customer Retention – What Is It? The Entry Of Mobile Apps For Higher Customer Retention How Do Mobile Apps Pace Up User Retention? 7 Ways To Boost Your App Retention Strategies And Keep Your Customers Glued Cleverly Use Mobile App Aesthetics Provide An Even Simpler Usage To Retain Customers Strategize The Rewards For Revisits And Repurchases Stay Relevant With On-Time App Updates Offer Timely Support And Hold Your Buyers On The App Add A Personalized Touch For Making More Appeal Plan And Execute Reengaging Activities To Get Further Clicks More Perks Of Using Mobile Apps For Higher Customer Retention What Else Can You Do To Boost User Retention Strategies On Your Mobile App? Why Is Customer Retention Important For A Business? Improvise Your Customer Retention Strategies With Mobile AppCustomer Retention – What Is It?How to calculate Customer retention? Formula: {(CE-CN)/CS}*100 CE= Number of customers at the end of a specific period CN= Number of new customers acquired within this period CS= Number of customers at the start of the periodCustomer retention refers to the capability of a company or its products/services to bring customers back after a specific time. So, the more unique active users who continue transactions with you after a period, the better for you.Essentially, customer retention rate refers to the percentage of customers who remain with you over time. If customers return to a store for repeat purchases after a certain time, it indicates that the company is retaining the customer well.In the majority of cases, the first click on a mobile app comes because of curiosity – be it a recommendation or social post that generated curiosity in users. It leads them to download the app and use it once. But when they are not turning up again, it indicates that the app cannot retain users well. So, app retention strategies are essential to have a successful business with a certain number of repeat purchases.
