Imagine: A customer browsing your mobile app, selecting and adding an item in their cart, and suddenly leaving without purchasing. Frustrating, right? This scenario of mobile app cart abandonment has become very common in the current market. Nowadays, many businesses find it difficult to reduce abandoned carts. According to a report, the average cart abandonment rate is 69.99%. But don’t you worry! You can reduce abandoned carts and recover lost sales by sending timely and personalized push notifications.Table of Content Understand Abandoned Cart Reasons in Mobile Apps Mobile App Cart Abandonment – Amazing Facts Key Features of Mobile Apps That Help to Reduce Abandoned Carts Developing Abandoned Cart Recovery Strategy for Mobile Apps Using Push Notifications Creating Compelling Push Notifications to Reduce Mobile App Cart Abandonment Additional Considerations for Mobile App Cart Abandonment Recovery with Push Notifications Conclusion FAQ’sUnderstand Abandoned Cart Reasons in Mobile AppsTo effectively reduce the cart abandonment rate of your mobile app, you need first to understand why customers leave items behind in their cart without making the final purchase. Some of the main reasons behind Mobile app abandonment or cart abandonment are:Complex Checkout Procedure App performance problem Restricted payment methods Elevated shipping fees Products getting out of stockUtilizing analytics tools can be an effective way of understanding the reason behind the abandoned carts. MageNative provides a robust data analytics feature to manage their push notifications effectively, ensuring that they reach the targeted audience and helping to lower cart abandonment of your shopify mobile app.Also read: How to reduce cart abandonment with mobile appsMobile App Cart Abandonment – Amazing FactsThe average global card abandonment rate in 2023 was recorded around 70.2%. Although, this rate fluctuates over the years but generally remains around this high level. Abandoned cart push notifications have a high open rate of 40-45%, showing significant user engagement compared to other types of push notifications. The cart abandonment rate for various industries in 2023: Electronics 88.6%, Apparel & Accessories 80.3%, Health & Beauty 78.4%, Luxury 78.2%, Outdoor & Sporting Goods 77.1%, B2B 72.2%, Specialty Products 64.7%. Sending a push notification within the first hour of cart abandonment significantly increases recovery rates, compared to delayed notifications. The click-through rate for abandoned cart push notifications averages around 10-15%, indicating that many users revisit their carts after receiving a notification. A well-timed sequence of reminders—first within the first hour, second at 24 hours, and third at 72 hours—can boost cart recovery by 30%.Key Features of Mobile Apps That Help to Reduce Abandoned Carts
