With over 6 million mobile apps available in most app stores, getting your app noticed by visitors is one of the biggest challenges mobile app publishers face today. This is why knowing about mobile app store optimization process is imperative.But what exactly is app store optimization, and how can it benefit you? Here’s what you need to know to improve your app’s ranking.Table Of Contents What Is App Store Optimization? Why Is ASO Important? Significant Factors Responsible For App Ranking Get Noticed With An Appealing App Name Selection Of Keywords For Easy Discoverability Optimize Your Description Choose Right Categories Include Compelling App Icons Add Screenshots and Videos More App Downloads Results Better ranking App Reviews and Ratings Research Your Competitor Perform AB testing For Best Result Wrapping UpWith over 6 million mobile apps available in most app stores, getting your app noticed by visitors is one of the biggest challenges mobile app publishers face today. This is why knowing about mobile app store optimization is imperative. But what exactly is app store optimization, and how can it benefit you? Here’s what you need to know to improve your app’s ranking.What Is App Store Optimization (ASO)?ASO, or App Store Optimization, is a term you’ve probably heard if you work in the marketing industry. If you are a marketing professional, then ASO helps you market your product by increasing its visibility to a large audience base.App Store Optimization (ASO) is a strategy for boosting the visibility of an app in app stores. Each app is ranked in app stores based on several factors. You can have your app rank higher and drive more downloads by successfully using optimal keywords, valuable images, Title, and localized descriptions.With the proliferation of mobile apps, app store optimization is becoming a deeper concern for developers of mobile applications.Consider the data below for context:3.3 million apps are currently available in the Google Play Store. The mobile app market is anticipated to rise by USD 653.91 billion from 2021-2025. Over 2.1 million apps are available in the Apple App Store as of 2023. Searches on the app store drive 67 percent of new downloads.
